Kkakdugi University

For example, pizza of Italy, Sushi of Japan, Curry of India, and Pho of Vietnam are beloved by many people around the world with no validity term. Even though people don’t know where those countries are located, but they know exactly where the top gourmet restaurants are. Well then, let’s take a look inside the secrets of the globally successful food!!

Reborn as Korean foods

The name of Jajangmyeon was derived from the word ‘Zhajiangmian(炸酱面)’ in China. In the past, many Chinese ordinary people used to add ‘Chunjiang(椿酱)’, Chinese fermented soybean paste in the noodle. Like many Chinese who settled in other countries, Chinese in Korea also had this noodle, but in a little different way, adding caramel, vegetables and meats. As time goes by, the way of cooking Zhajiangmian and its ingredients have been changed to fit the Korean’s tastes, which is now Jajangmyeon.

There are a number of foreign dishes beloved by Koreans, even if they haven’t been changed as much as Jajangmyeon. For example, there is a huge difference between the Korea-made pizza and Italy-made pizza which is baked over stove. Unlike the original pizza with one or two fresh ingredients on its thin and crispy bread, the Korea-made pizza has a lot of toppings and sauce on its soft and thick bread. Yes, it was changed to fit the Koreans’ tastes who love soft and chewy food.

To be accurate, as the Italian pizza became Americanized in the U.S., many things including dough, ingredients and even the method of cooking were changed a bit. After then, the Americanized pizza arrived in Korea and it once again had a change. Even though many Koreans love pizza itself, there are still a lot of pizza companies which are trying to develop their pizza to fit the Koreans who are accustomed to spicy food.

Pasta is a similar example. It came across to Korea not from Italy, but from the Italian restaurant in the U.S. and Japan. The Pasta was changed again in Korea, and got to have a new style and develop the new tastes.

Well, there is a significant difference between the pasta which is commonly sold in Korea and the original pasta, comparing the amount of sauce. The Italian pasta, which is a one of favorite dishes and courses among common people, originally has little sauce. However in Korea, people get used to have ‘one dish for a meal’, so the amount of sauce has increased like a noodle soup and satisfied their appetite.

Interesting fact here is that Kimchi or Gochujang(red pepper paste) added pasta is being exported overseas. People said that it is a reexportation of pasta. ‘Ramyeon’ is another example of the exported foreign dishes from Korea. First made in Japan, ramyeon which had arrived in Korea in late 1950s became one of the biggest trends ever. Since 2000, ramyeon industry in Korea has begun to rise rapidly, and exported ramyeon to Japan which is the home of ramyeon. Moreover, Korean ramyeon product was ranked the ‘globally recognized brand” by TokyoTV.

Successful Cases. We are More Delicious and Exclusive!

Thailand dishes

The key to success is that they just let people try their dishes by recommending as they do to their friends. Opening the restaurant in neighboring countries, they stick to their original tastes, but in remote countries like U.S. they tried to change their dishes to fit their tastes. For the reason, the Thailand dishes in close countries, such as Laos, Malaysia and Cambodia still have the piquant and spicy tastes even though the ingredients are little bit different. On the other hand, in Korea or western countries, they are working on to remove ‘Pak Chee’, Thailand’s representative spices or add more sweetness and salty taste. Through this relative PR strategy, the number of Thailand restaurants all over the world increased over 13,000, comparing the 4,000 restaurant in 2004.

Sushi, VIP menu in the world restaurant

Japan has set out to attract over 1.2 billion from 600 million people to Japanese food by 2012. And in fact, the population enjoying the Japanese food is rapidly increasing. Especially the PR strategy which aims at spreading the image of sushi to Europe, U.S., Asia and Africa as a gourmet food of the upper ten was considered successful. In addition, they promote the export of Japanese food supplies with the scientific data that they can make best sushi with the food supplies from Japan, which became a role model for many countries.

In particular, they published the book ‘How to eat Sushi’ telling the history of Sushi and how to use the chopstick, and how to eat Sushi, which made Sushi closer to foreign people as a culture. Thanks to the concrete and systematic strategy, currently in U.S., there are 10,000 Japanese restaurants, which is almost a half of the total Japanese restaurant all over the world.

More Chinese restaurant than McDonald in Korea

The Chinese restaurants which are well on the way to establishing itself in the U.S., soon expanded to the big cities and the suburb areas and became Americanized, focusing on increasing the number of enterprising franchises. Now, it opened over 40,000 Chinese restaurants, which is more than the number including McDonald, Burger King, and Wendy.

Korean Dishes in the World, Where do we stand?

First of all, 21% out of all foreigners who answered the survey came up with ‘Korean dishes’ from the word ‘Korea’. Most of them considered Kimchi is the representative food of Korea, and they were quite positive on its tastes, answering that it is rather spicy but very delicious. In particular, the Americans who participated in the survey answered that Korean dishes are mostly unique, inexpensive, and quite extensive. They also regarded that Korean dishes would be good to health and diet.

Meanwhile, ‘Bulgogi’ was selected the ‘most satisfactory dish’, recording 4.4 out of 5. Dakgalbi, which is spicy even to Koreans, got 4.3 unexpectedly. For the next, Bibimbap and Ddokgalbi recorded 4.2. Well, there are also other dishes that scored pretty low we need to check. Dongchimi noodles and Naengmyeon got around 3 points. It is expected that foreigners don’t like cold noodles.

Like many other countries which tried hard for globalization, we also need to be aware of the current status of Korean food, keep our own traditional value and develop the localized recipe by country. Then one day in the near future, we can enjoy Korean food with all of our friends in the world.